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Global Strategies for Global Companies: Philanthropy
More than 20 years after the first case of HIV/AIDS, corporate philanthropy continues to play an important role in the global fight against AIDS. However, the scope of AIDS itself demands a different response and a fresh approach. The pandemic is now causing real and measurable impact on businesses large and small, multinational and local, ranging from lower productivity and increased costs to declining markets and profits and even potential global security concerns.
These are new reasons, added to many ongoing, compelling rationales, as to why the corporate philanthropic sector should rethink, redesign, and redouble its efforts in assisting in a broad multisectoral response and a coordinated fight against HIV/AIDS. Corporate giving programs have the ability to leverage existing assets, expertise, and infrastructure to battle the AIDS pandemic through monetary grants as well as in-kind donations of products, services, and support of employee volunteerism.
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